RALPH LAUREN MIXED EVENT
Polo Ralph Lauren
Billion Travel Solutions
Faced with the impossibility of holding a face-to-face event, our friends at Billion Travell Solutions suggested that we turn the presentation of the Ralph Lauren collection into a virtual event, held from the magnificent Unico Hotel in Madrid.
We turned the room into a set with two spaces, one traditional for interviews and the other with chroma for product presentations. We also provided the room with everything necessary: lighting, sound and audiovisual equipment to hold three live events over two days, where vendors from Spain and Portugal participated, interacting with the set from their work centers.
All this supported by graphics, lettering and headers created specifically to improve the local and remote experience.
We also make a making off of everything lived, editing it at the moment, to close each of the meetings and have an indelible memory of what was lived.
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